We are told Under-Promise and Over-Deliver. WRONG!
Over-Promise & Over-Deliver.
1. Start with the end in mind
What do they want – I mean really want? Not weight loss or their neck cracked. They want results, something big, life-changing.
What do you want them to do? What are your long-term goals? Ours are for them to become life-time wellness patients along with their family!
Start with this in mind to move them in this direction.
2. Make it easy to come in.
Free consult, Free evaluation, $29 exam and x-rays, etc.
Whatever it takes. If they NEVER come in, you can never help them and never make money.
3. Blow them away with value.
Big Vision = they will follow a leader. “My people perish from lack of vision” – they want a life-changing event and someone to believe in.
4. Sell weight loss and chiropractic as ONE system.
Don’t confuse them or separate the two, this will kill your sales and the connection of chiropractic.