A big challenge among chiropractors is referrals and new patients. Many times we throw all our effort on one event or screening and when it doesn’t yield much, we feel destined for failure and a small practice.
Our 4 square idea for workshops, doctors reports, and events has the potential to yield HUGE results. Listen to entire podcast and never stop growing.
We first must understand the principles of our efforts.
In the bible it explains the principles of sowing and reaping. These principles, established by Universal Intelligence…aka GOD, always exist and are applicable.
A must read to fully understand: Matthew 13: 1-9
We throw seeds out on the ground. We throw efforts towards new patient growth.
Some fell on the path and the birds ate it up. We hand out Free Exam cards and no one comes in. We do a screening and nothing.
Some fell on rocky places, and didn’t have much soil. It sprang up quickly but the sun came out and the plants were scorched, they withered because they had no root. We put an ad on facebook or do an event. Get a hand full of patients but because they didn’t understand the principles or you didn’t make a deep connection, they started and quit within several visits.
Other seed fell among thorns, which grew up and choked the plants. The new patient comes in and is excited to start care. They leave and tell friends and family. Everyone tells them that they shouldn’t, chiropractors are quacks and will take their money, and the pharmaceutical world continues to tell them to take drugs. They get scared and never return.
Other seed fell on good soil, where it produced a crop – 100, 60, or 30 times what was sown. We continue to teach and educate, we continue to shoot facebook videos, we continue to train and learn, implementing new strategies to better the patient and the community. And some of these seeds work. We grow, collect more money, they refer their family and friends, and you succeed.
If these principles apply, then only 25% of your efforts will succeed.
There are many options to grow and expand. Don’t quit and don’t get discouraged. There is much work to be done in chiropractic and health care. We must push and continue to grow personally and professionally.