dr.aaron tressler and dr. kyle muir

Episode 81: Over-Promise

We are told Under-Promise and Over-Deliver. WRONG! Over-Promise & Over-Deliver. 1. Start with the end in mind What do they want – I mean really want? Not weight loss or their neck cracked. They want results, something big, life-changing. What do you want them to do? What are your long-term goals? Ours are for them…

Episode 79: Dr. Ben Lerner

Dr. Ben Lerner is a two-time New York Times best-selling author who has now written 20 books including his 2 latest releases: Zero to a Million in One Year and Winning the Inside Battle of Wellness. He is often known as the co-founder of Maximized Living, but has since sold it and now owns multiple…

Episode 77: Dr. Dan Sullivan

Dr. Dan Sullivan has a passion for bringing certainty to the chiropractic profession by educating on the simple science that proves the importance of chiropractic philosophy and the influence of an adjustment! Dr. Dan travels worldwide speaking to students, doctors, and the public about the power of chiropractic, the overwhelming evidence that supports it, and…

dr.aaron tressler and dr. kyle muir

Episode 75: Explanation of Services

EOS is a critical strategy to grow your practice and attract new patients into your office. When the question is asked, “what do you do?”, the worse thing is to just blurt out ‘chiropractor’. They all have a preconceived idea what a chiropractor is, and unfortunately, it isn’t always positive. In fact, the analysis is…